Birchbox has opened its first brick-and-mortar store. Located in New York City, the store leverages the insights and feedback gathered since the company’s launch in 2010 from its more than 800,000 active subscribers to create a customer-first, holistic offline shopping experience. The Birchbox store offers a curated product assortment featuring 2,000 products from 250 brands. The firm says a vertical merchandising strategy allows consumers to shop by category instead of by brand. A dedicated B...